Interactive Exploration of MIT’s Sustainability Study
Early this year, MIT Sloan Management Review in partnership with The Boston Consulting Group released the third annual 2011 Sustainability & Innovation Global Executive Study. The study includes more than 4,000 responses from executives and managers from all industries and regions.
For those who want to know more about the findings, MIT Sloan Management Review released the results of the study in an interesting format. A tool is available to view and explore interactive charts. The raw data is also available for download as comma-separated values (CSV) to view in Microsoft Excel and other applications.
The tool allows users to understand more about who is making a business case for sustainability, and who is profiting from sustainability. Here is a sample of the findings from the data:
- 30% of respondents say their companies have developed a business case for addressing sustainability. The top three industries with the highest percentages are: Automobile (41%), Energy & Utilities (40%) and Conglomerate/Multi-Industry (39%).
- In general, the larger the company the more likely that it will make a business case for sustainability.
- At 48%, improved brand reputation is the top benefit in addressing sustainability for respondents who say their companies have made a business case for sustainability.
- 31% of respondents say their companies are profiting from their sustainability activities. The top three industries with the highest percentages are: Consumer Products (42%), Industrial Services (42%) and Construction (39%).
- Companies are more likely to profit or break even than lose money from sustainability-related actions and decisions.
- At 53%, customer preference for sustainable products and services is the top factor that led to changes in companies’ business models as a result of sustainability concerns.
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